In preparation for the upcoming holy month of Ramadan, major UAE retailers have unveiled substantial discount programs totaling Dh35 million to alleviate consumer expenses. Sharjah Coop announced price reductions of up to 75% across more than 10,000 essential consumer products as part of its “Ramadan Togetherness” campaign.
Salem Al Junaid, CEO of Sharjah Coop, emphasized that the initiative ensures competitive pricing for essential food, grocery, and consumer goods across more than 75 retail outlets throughout Sharjah, in addition to their online platform. The retailer has secured sufficient stock of promotional items to meet anticipated consumer demand throughout the month.
Faisal Khalid Al Naboodah, Director of Marketing and Public Relations at Sharjah Cooperative, revealed that this year’s allocation represents a Dh5 million increase over previous years, extending beyond staple items like rice, oil, sugar, and flour to include diverse product categories.
Simultaneously, Dubai-based Union Coop announced complementary measures including discounts up to 60% on over 3,000 food and non-food products. The retailer has frozen prices on more than 160 essential goods to ensure price stability throughout Ramadan. CEO Mohamed Al Hashemi confirmed the continuation of price reduction initiatives launched three years ago, with product lists reviewed monthly based on consumer demand patterns.
Union Coop will also maintain its sustainability-focused “Your Iftar is Their Suhoor” initiative for the eighth consecutive year, aimed at reducing food waste. The retailer has strengthened its supply chain through partnerships with over 33 local farms and an international network to enhance food security while maintaining delivery services to reduce congestion.
Both retailers emphasized their commitment to supporting community welfare during Ramadan through these comprehensive economic and social initiatives.