Record high 60 million viewers for Women’s World Cup

The Women’s Cricket World Cup has set unprecedented milestones, drawing a staggering 60 million viewers for its first 13 matches, as announced by the International Cricket Council (ICC) on Thursday. This edition marks a historic moment as it becomes the first women’s tournament to offer a prize purse exceeding that of the previous men’s ODI World Cup, with a total of $13.88 million up for grabs. The tournament, co-hosted by India and Sri Lanka, features eight teams vying for the coveted title, set to be decided in the final on November 2. According to ICC and JioHotstar data, viewership has surged five-fold compared to the 2022 edition. A highly anticipated match between India and Pakistan on October 5 in Colombo broke records as the most-watched women’s international cricket match, attracting 28.4 million viewers. Defending champions Australia are aiming for their eighth title, while hosts India seek their first-ever Women’s World Cup victory. Notably, Pakistan is playing all its matches in Colombo under a compromise agreement allowing both India and Pakistan to compete at neutral venues in multi-nation tournaments.