The Rasasi Imtiyaz Group, renowned for its legacy in the fragrance industry, is set to introduce its latest venture, I’mRasasi, at Beautyworld Middle East 2025. This new fragrance house represents a bold evolution of the brand’s 40-year heritage, blending traditional Middle Eastern craftsmanship with modern, youthful sensibilities. I’mRasasi aims to redefine accessible luxury for a global audience, offering a collection of unique and innovative fragrances designed to appeal to diverse tastes. The launch marks the beginning of the brand’s international expansion, with plans to captivate markets in the Middle East, Europe, Asia, and beyond. Imtiyaz Abdul Razak Kalsekar, CEO and owner of Rasasi Perfumes, emphasized that I’mRasasi is more than a fragrance brand—it’s a statement of individuality, creativity, and modern identity. The debut collection will be showcased at Beautyworld Middle East 2025 from October 27 to 29 at Za’abeel Hall, Booth Z5 C35, featuring immersive scent experiences and a contemporary aesthetic.
Rasasi Imtiyaz Group announces the launch of I’mRasasi at Beautyworld Middle East 2025
