In a significant development for the regional media and fashion industries, Publsh Media Group has been appointed as the exclusive media and sponsorship partner for the inaugural Dubai Mall Festival of Fashion. The prestigious event is scheduled to take place on January 29-30, 2026, at Dubai Mall—the world’s most visited retail destination that spans 1.2 million square meters and houses over 1,200 retail outlets, including more than 200 luxury fashion brands.
This strategic collaboration with Lana, an innovative media engagement platform, establishes Publsh as a dominant force in cultural media curation. The partnership leverages Publsh’s specialized expertise in communications, media, and location-driven storytelling, particularly through their work with ultra-luxury brands at premium destinations like J1 Beach in Jumeirah.
The timing coincides with remarkable growth in the UAE’s luxury market, where fashion represents a substantial segment. Current data indicates clothing and apparel account for 38.27% of luxury sales, with female consumers driving 61.56% of this sector. The increasing demand for limited-edition collections and culturally relevant fashion narratives positions Publsh ideally to amplify the festival’s impact.
The two-day festival will showcase 12 fashion masterclasses conducted by globally renowned designers, influencers, and industry pioneers. The event will conclude with the Dubai Mall Global Fashion Awards ceremony at the prestigious Armani Hotel Dubai, recognizing excellence across the fashion industry.
Sagar Chotrani, CEO of Publsh, emphasized the narrative power of fashion, stating: “Fashion transcends mere style—it embodies storytelling. Our collaboration with Lana enables us to capture the essence of this iconic event and share it with a global audience.”
Kushal Desai, Managing Director of Publsh, described the partnership as “a natural extension of our mission to elevate cultural moments through powerful collaboration,” while Lana’s Managing Director Anil Bhoyrul praised Publsh’s curatorial expertise in connecting visionary brands with discerning audiences.
Complementing the event, Lana will publish a special edition magazine titled ‘Dubai Mall Festival of Fashion,’ available throughout the mall from January 1, 2026. The publication will feature exclusive profiles of participating designers and a comprehensive festival guide. Ticketing information and registration details will be announced on December 15 through Lana’s digital platforms.