PTCL Group’s ‘Dil Se’ campaign has been awarded the Gold Dragon Award at the Dragons of Asia awards in the Digital Campaigns category, recognizing its efforts to combat water scarcity in Pakistan. This accolade underscores the increasing importance of corporate-driven social impact initiatives in addressing critical issues like access to clean drinking water. In Pakistan, where water scarcity is a pressing concern, particularly in regions such as Thar and Southern Punjab, the ‘Dil Se’ campaign has been instrumental in providing sustainable water solutions to underserved communities. The campaign’s first phase, in collaboration with Shifa Foundation, involved the installation of water pumps in Thar, significantly improving the daily lives of nearly 15,000 residents. Many of these individuals, especially women and children, previously had to walk long distances to fetch water, which adversely affected their health, education, and livelihoods. Building on this success, PTCL Group has partnered with the Pakistan Poverty Alleviation Fund (PPAF) to launch Phase Two of the initiative. This phase aims to benefit approximately 200,000 people in water-stressed areas of Southern Punjab and Thar, making it one of the largest corporate-led clean water efforts in the country. Syed Atif Raza, Group Chief Commercial Officer at PTCL & Ufone 4G, expressed pride in the campaign’s impact, stating, ‘This platform represents our heartfelt commitment, just like its name, ‘Dil Se’. We’re proud of the difference it has made so far, but our journey doesn’t end here.’ The Dragons of Asia awards have been honoring marketing and CSR excellence across the Asia Pacific for over two decades. PTCL Group’s win not only marks a significant milestone for the company but also highlights Pakistan’s growing influence in regional social impact leadership.
PTCL Group’s ‘Dil Se’ campaign wins gold for tackling water scarcity in Pakistan
