The Pokémon Company International has issued a formal condemnation against the White House for appropriating its intellectual property without authorization. The controversy emerged when official government social media channels disseminated a meme featuring the iconic character Pikachu alongside the political slogan “Make America Great Again.”
Corporate spokeswoman Sravanthi Dev explicitly stated that the company had no involvement in the creation or distribution of the content and did not grant permission for using its assets. “Our mission centers on unifying people worldwide through entertainment,” Dev emphasized, “and this purpose remains entirely separate from any political perspective or agenda.”
This incident marks the latest in a series of confrontations between the entertainment giant and the Trump administration. Previously, the company criticized the same administration for utilizing its theme song and trademark phrase “Gotta catch ’em all” in promotional materials related to immigration enforcement operations.
The recent meme appears to incorporate imagery from the newly released game Pokopia, with Pikachu emerging playfully from behind the letter ‘e’ in “make.” In response to Pokémon’s statement, White House spokesman Kaelan Dorr attempted to counter the criticism by referencing a decade-old article about Hillary Clinton’s Pokémon Go-related voting initiative during the 2016 campaign.
This situation reflects the current administration’s distinctive approach to digital communication, which White House Spokeswoman Abigail Jackson has characterized as employing “engaging posts and banger memes” to promote presidential policies. However, this strategy has repeatedly drawn objections from content creators and intellectual property holders across various industries, including comedian Theo Von, who previously demanded compensation and removal of his likeness from government deportation videos.