Yum! Brands, the parent company of Pizza Hut, is reportedly evaluating the potential sale of its iconic pizza chain as it grapples with declining sales and fierce competition in the fast-food industry. Pizza Hut has faced multiple quarters of falling same-store sales in the United States, a critical market that accounts for 42% of its global revenue. This downturn has overshadowed growth in other regions, prompting Yum! Brands to explore strategic alternatives. In a recent statement, CEO Chris Turner emphasized the need for decisive action to unlock Pizza Hut’s full potential, suggesting that the brand might thrive better under new ownership. The pizza division’s struggles contrast sharply with the performance of Yum!’s other major brands, KFC and Taco Bell, which have both demonstrated resilience. Taco Bell, known for its affordable offerings, saw a 7% increase in same-store sales last quarter, while KFC posted a 3% rise despite economic headwinds. Pizza Hut, however, reported a 1% decline in sales at existing outlets. The chain operates approximately 20,000 stores worldwide, with 6,500 in the U.S., but has lost ground to competitors like Domino’s and Papa Johns. Domino’s recently reported a 6% surge in quarterly sales, partly driven by promotional strategies. Yum! Brands, which derives about 11% of its operating profits from Pizza Hut, has not set a timeline for a decision on the brand’s future. The broader fast-food industry is also feeling the pinch of cautious consumer spending, exacerbated by inflation and labor market challenges. In the U.K., Pizza Hut is closing half of its restaurants as consumers increasingly favor more agile competitors. Despite these challenges, Turner described U.S. consumers as ‘cautious but incredibly resilient,’ noting that Taco Bell’s sales have remained stable amid macroeconomic pressures.