Apple’s latest product, the iPhone Pocket, has ignited a storm of online humor and criticism, with many labeling it as the company’s most unintentionally amusing creation yet. Launched in collaboration with Japanese fashion house Issey Miyake, the minimalist pouch is designed to offer a ‘seamless blend of function and fashion,’ allowing users to carry their iPhones hands-free while making a style statement. However, its uncanny resemblance to a sock and its hefty price tag—ranging from $149.95 for the short strap to $229.95 for the long strap—have made it the subject of widespread ridicule on social media. Users have flooded platforms like X with memes, comparing the accessory to a gym sock or even the infamous ‘mankini’ from the ‘Borat’ movie. Despite the backlash, Apple’s ability to turn everyday items into luxury collectibles continues to captivate its audience, ensuring the iPhone Pocket remains a topic of global conversation.