In a striking revelation at Gitex Global 2025, Omar Sultan Al Olama, UAE Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications, disclosed that over half of the internet’s content is now generated by artificial intelligence (AI). However, this AI-driven content is failing to capture human interest or rank well on search engines. ‘Approximately 52% of online content is AI-generated, while 48% remains human-created. Yet, we’re observing that search engines aren’t prioritizing AI content, and users aren’t engaging with it,’ Al Olama stated during a fireside chat. He attributed this lack of engagement to the overwhelming volume of uninteresting AI-generated material. The minister emphasized the need for agile policymaking to address the evolving impacts of AI, urging governments to regulate the technology effectively without overreach. Al Olama also highlighted the UAE’s unique approach to AI governance, including the appointment of chief AI officers across federal and Dubai government agencies. These officers are tasked with understanding AI’s frontiers and crafting proactive, well-informed regulations. He cautioned against overestimating AI’s capabilities and stressed the importance of balancing excitement with realistic expectations. ‘AI won’t solve every problem,’ he concluded, advocating for informed and balanced regulation.
Over 50% of online content generated by AI, but failing to engage, says UAE minister
