DUBAI – In a groundbreaking development for the fintech sector, O Gold has announced its complete transformation from a digital gold investment platform into a comprehensive lifestyle super app, introducing the world’s first gold-backed Mastercard payment system. This strategic evolution marks a significant milestone for the UAE-based Shariah-compliant platform, which now serves an expanding community of over 800,000 users.
The newly launched O Gold Mastercard represents a paradigm shift in asset liquidity, enabling users to seamlessly utilize their gold holdings for everyday transactions without the traditional constraints of selling or liquidating assets. Through strategic partnerships with Mawarid Finance and Mastercard, the platform allows instant spending of gold balances at various merchants – from local cafés to international retailers – while maintaining full Shariah compliance and robust security protocols.
Beyond its core payment functionality, the super app offers a premium suite of lifestyle benefits tailored for global citizens and sophisticated investors. Platinum Card holders gain access to exclusive privileges including complimentary airport lounge access, hotel discounts, and merchant offers across retail, dining, and e-commerce sectors worldwide.
The platform’s expanded ecosystem bridges digital assets with tangible value through a gold-powered marketplace featuring over 8,000 international brands. Users can leverage their gold reserves to purchase vouchers, gift cards, travel services including global eSIM data packages, and participate in an interactive rewards program.
At the foundation of this innovation lies O Gold’s secure digital wallet infrastructure, backed by physical gold stored in insured UAE vaults. The platform supports fractional gold ownership, automated savings plans, yield generation on holdings, legacy planning through beneficiary nomination, and real-time portfolio tracking with transparent financial reporting.
Bandar Alothman, Founder of O Gold, stated: ‘We are fundamentally redefining gold’s role in the modern economy. For the first time, gold transitions from a passive savings instrument to an active, spendable asset integrated into daily financial behavior.’
CEO Ahmed Abdeltawab emphasized the company’s vision: ‘Our integrated ecosystem establishes a new global benchmark for how precious metals can power both immediate transactions and long-term financial security within a single, ethical framework.’
Operating on principles of transparency and quality assurance, O Gold sources its precious metals exclusively from reputable suppliers while maintaining insured storage and competitive pricing structures. This transformation positions the company at the forefront of ethical, gold-backed financial innovation worldwide.