London Business School has formally unveiled an extensive case study examining the remarkable growth trajectory of Floward, the premier online flowers and gifts delivery enterprise operating across the Middle East, North Africa, and the United Kingdom. The official presentation occurred during a prestigious launch event in Riyadh, Saudi Arabia, signaling LBS’s formal establishment within the Kingdom.
The ceremony, held under the patronage of Dr. Majid bin Abdullah Al-Qasabi, Saudi Arabia’s Minister of Commerce, convened an audience of senior public and private sector leaders, distinguished academic faculty, and LBS alumni. This gathering not only celebrated the school’s expanded presence but also emphasized the strengthening relationship between the institution and Saudi Arabia’s dynamic business and innovation environment.
A dedicated panel discussion featured Floward’s Chairman and CEO, Abdulaziz B. Al Loughani, and Impact46 CEO Abdulaziz Al-Omran, a key early investor. The session was expertly moderated by Professor Luisa Alemany, the author of the case study. The analysis delves into Floward’s strategic evolution from a regional startup into a rapidly expanding e-commerce leader, scrutinizing its pivotal business decisions, unique operational framework, ingrained culture of innovation, and its transformative impact on the gifting sector throughout its markets.
In his remarks, Al Loughani, an LBS alumnus, described the recognition as a profoundly proud milestone. He expressed that having the company’s narrative integrated into an academic curriculum by an institution that was instrumental in his own professional development is a testament to Floward’s journey and its unwavering dedication to innovation and growth. He extended gratitude to Professor Alemany and the LBS community, while attributing the success to the entire Floward team.
Abdulaziz Al-Omran of Impact46 echoed these sentiments, highlighting the critical role of sustained investor-founder collaboration in fostering regional innovation. The publication of this case study is a component of LBS’s wider initiative to bolster business leadership and facilitate knowledge exchange in Saudi Arabia, efforts that are closely aligned with the Kingdom’s ambitious national transformation agenda and its flourishing entrepreneurial ecosystem.