Los Angeles 2028 Olympic organizers have unveiled an equitable ticketing system centered on accessibility, with registration opening Wednesday for a global random draw. The process, designed to prioritize fairness over financial advantage, will offer one million tickets priced at just $28 alongside numerous options under $100.
Starting at 07:00 PST (15:00 GMT), sports enthusiasts worldwide can register through mid-March for the opportunity to purchase event admissions. Selected participants will receive April time slots for ticket acquisition, though organizers emphasize that slot assignment doesn’t guarantee availability. The initial purchasing window runs April 9-19, including access to opening and closing ceremonies.
LA28 chief Allison Katz-Mayfield defended the randomized approach as “the fairest way to ensure that the broadest number of people can get access to tickets,” noting that registration timing provides no competitive advantage. The announcement follows recent criticism of 2026 World Cup pricing, with LA 2028 chairman Casey Wasserman stressing these “Games belong to everyone” and must remain “affordable and inclusive.”
While most events will occur across Southern California venues, Oklahoma City will host canoeing and softball competitions, with residents of both regions receiving special early purchasing opportunities. The Los Angeles Memorial Coliseum—site of previous Olympic events and ceremonial cauldron lighting—will co-host the 2028 opening ceremony alongside track competitions.
This marks the first U.S.-hosted Olympics since Atlanta 1996, with Los Angeles leveraging existing infrastructure from its 1932 and 1984 Games. Ticket registration remains open through March 18, maintaining the Paris 2024 benchmark of approximately $28 entry pricing while implementing unprecedented equity measures.