After nearly two decades of speculation, Microsoft has finally unveiled its handheld gaming console, the ROG Xbox Ally, marking a significant entry into the portable gaming market. Designed to compete with industry giants like Nintendo and PlayStation, the device promises a unique blend of Xbox and PC gaming experiences. Priced at £499 for the base model and £799 for the more advanced ROG Xbox Ally X, the console is not just a gaming device but a portable Windows PC, offering compatibility with a vast library of PC games alongside Xbox’s Game Pass subscription service. The device’s dual functionality allows users to play both Xbox and PC games, though it comes with the inherent challenges of PC gaming, such as compatibility issues and the need for manual adjustments. The ROG Xbox Ally features a comfortable controller design, a decent LCD display, and solid performance for most modern games. However, its reliance on Windows 11 introduces some drawbacks, including mandatory updates and a lack of the polished user experience typically expected from premium gaming devices. While the console excels in offering Game Pass on-the-go and access to a massive game library, its high price and late market entry raise questions about its ability to stand out in an already crowded handheld gaming space. As Microsoft targets tech-savvy gamers, the ROG Xbox Ally’s success will depend on whether its unique features can justify its cost and compete with established rivals like the Nintendo Switch 2 and Steam Deck.