Armenia is increasingly becoming a favored destination for Gulf tourists and investors, offering a unique blend of cultural richness, natural beauty, and business opportunities. With visa-free access for Gulf residents and expanding flight connections, the country is positioning itself as a year-round destination for leisure and business travelers alike. Lusine Gevorgyan, Chairperson of the Tourism Committee of Armenia, emphasized the country’s strengths: ‘We don’t have oil or gas, but we have people. Our people are our greatest treasure. We enjoy over 300 sunny days a year, even in winter, which makes our country attractive for both leisure and business travelers.’ Armenia’s tourism strategy for 2026–2030 focuses on cultural heritage, gastronomy, agritourism, and adventure tourism, building on its reputation as a safe, family-friendly destination. The country boasts over 10 UNESCO-recognized heritage sites and is known for its vibrant nightlife and safety. ‘In Armenia, it’s common to leave your bag or phone at a café table without any worries — no one touches it,’ Gevorgyan noted. The Tourism Committee has been deepening ties with Gulf nations, with visa-free entry for Gulf residents and new flight routes enhancing accessibility. Direct flights from Abu Dhabi launched in June, and Armenia is working with Fly One Armenia to expand routes to both Europe and the Gulf. Armenia is also emerging as a medical tourism hub, thanks to highly trained doctors, affordability, and growing international visibility. The country is developing a digital platform called Bridge, which will connect doctors, tour operators, patients, lawyers, and insurers, offering an all-in-one service with a single agreement and price. ‘Armenia is closer and more cost-effective than countries like Germany, yet offers excellent care in fields like dentistry, implantology, and cosmetic surgery,’ Gevorgyan explained. Wellness tourism is another area of focus, with regional hubs like Dilijan developing into world-class destinations. Public-private partnerships are driving Armenia’s tourism boom, with a $100 million loan agreement with the World Bank and an additional $20 million from the government aimed at improving roads, utilities, public restrooms, and tourism infrastructure. Unique tourism experiences, such as the new winter sports hub in Aragatsotn and the Myler Mountain Resort, are attracting international investors. Tax incentives further encourage foreign investment, with tax-free zones for tourism infrastructure projects. Armenia’s thriving tourism industry is underpinned by a business-friendly climate, with the ability to register a company online in under an hour. Enterprise Armenia, the country’s investment promotion agency, supports international investors through every stage of development. With its ancient monasteries, clean mountain air, safe family-friendly environment, and innovative approach to investment, Armenia is rapidly becoming a preferred destination for Gulf travelers and global investors. ‘Our food is fresh, clean, and eco-friendly. We are proud of our ecotourism potential, especially in our villages, where nature remains untouched,’ Gevorgyan concluded.