DUBAI – The iconic Armani Hotel at Burj Khalifa will transform into a fashion epicenter on February 13, 2026, as celebrity fashion house For The Stars makes its highly anticipated Middle East debut. Founded by legendary Hollywood designer Jacob, the brand will present “Fashions For Love” – an exclusive Valentine’s Eve spectacle merging haute couture with live performances beneath the world’s tallest tower.
The evening will commence with red-carpet arrivals before evolving into a multidimensional experience featuring performances by international music icons including Deborah Cox. The centerpiece will be a couture runway presentation showcasing Jacob’s signature designs that have graced entertainment legends for decades.
Premium ticket holders will gain access to an exclusive VIP afterparty featuring museum-style displays of iconic garments worn by global superstars, private buyer consultations, celebrity DJ sets, and curated cocktail experiences. Ticket pricing reflects the event’s exclusivity, ranging from Dh1,500 for limited general admission to Dh15,000 for full VVIP access including afterparty privileges.
Jacob’s four-decade career has dressed music royalty including Prince, Madonna, Cher, Michael Jackson, and Beyoncé, with his contributions to arts and culture earning him a Lifetime Achievement Award presented by President Joe Biden in 2024. The Dubai event will feature special appearances by Victoria Recano, April Sutton, and musical group 25Band alongside the previously announced Deborah Cox.
“Dubai celebrates vision, ambition, and creativity,” Jacob remarked. “Bringing our experience to the base of Burj Khalifa represents a powerful and symbolic next chapter for our brand’s narrative of empowering artists through fashion.”
This landmark event signals For The Stars’ strategic expansion into the Middle Eastern market, positioning Dubai as a new global stage for the brand’s unique fusion of couture, performance artistry, and cultural expression. Tickets are available exclusively through Q Tickets platform.