Gold shines this Diwali in UAE despite soaring prices; jewellers see strong sales

Despite skyrocketing gold prices, the UAE’s jewellery market has witnessed robust sales during the Diwali festival, driven by festive enthusiasm, strategic discounts, and innovative product offerings. Diwali, celebrated as the festival of light, symbolizes prosperity, family, and tradition, making it a prime season for gold purchases. Jewellers across the UAE have capitalized on this by launching exclusive collections and attractive offers tailored to the festive demand.