Dubai-based retail conglomerate Majid Al Futtaim has introduced its new discount grocery brand, Sava, marking a significant expansion in the UAE’s retail sector. The company inaugurated its flagship store in Deira on Wednesday, with a second outlet opening in Murjan Tower at Jumeirah Beach Residences (JBR). Two additional stores are set to launch this week, with plans to establish 10 locations across the UAE by the end of the year. This move follows the closure of several Carrefour branches in the region, including one in Al Nahda, Dubai, which is currently undergoing renovation to rebrand as Sava. Majid Al Futtaim has also replaced Carrefour stores in Oman, Kuwait, Bahrain, and Jordan with its new hypermarket brand, HyperMax. However, the company has confirmed that Carrefour operations in the UAE will continue for now. Sava aims to redefine value in grocery retailing, offering over 1,600 products and 160 weekly deals to help customers maximize their budgets without sacrificing quality. Majid Al Futtaim, which operates 29 shopping malls across the Middle East, including Mall of the Emirates and Mall of Egypt, emphasized its commitment to innovation in the grocery retail sector through this launch.