Dubai is set to host the 4th Annual Movember Ride on November 23, 2025, a collaborative effort by STITCH and Enigmas Motorcycle Club to champion men’s health awareness. This year’s event, presented by L’Oréal Paris Men Expert, underscores the brand’s global dedication to men’s well-being. The initiative focuses on the critical importance of early detection for prostate cancer, one of the most treatable cancers when identified promptly. Prostate cancer screening, which begins with a simple PSA (Prostate-Specific Antigen) blood test, is widely accessible and can detect abnormalities before symptoms manifest. Movember encourages men to engage in open discussions with their physicians and understand when to start screening—typically between ages 45–50, or earlier for those with higher risk factors. Sara Sakaya of L’Oréal Paris Men Expert emphasized, ‘Movember is more than a campaign; it’s a reminder that men’s health deserves open discussion, early action, and sustained awareness.’ Participants will gather early morning for the convoy, led by Enigmas Motorcycle Club. Rony Metri, president of Enigmas MC, highlighted the event’s deeper purpose: ‘Movember isn’t just a ride; it’s a call to stand up, get checked, speak up, and watch out for our brothers.’ The ride will conclude at the Harley-Davidson Sheikh Zayed Road Showroom, where Allo Beirut will host the riders and guests. Paul O’Callaghan, General Manager of Harley-Davidson UAE, expressed pride in supporting the cause, stating, ‘Harley-Davidson stands for community and freedom—and there’s no better demonstration of that spirit than supporting a cause that empowers men to take control of their health.’ STITCH, a key organizer, continues to reinforce its commitment to health advocacy. Nael Basily, managing director of STITCH, noted, ‘The Movember Ride is a testament to what partners, brands, and communities can achieve when they unite for a cause.’
Dubai gears up for the 4th Annual Movember ride to champion men’s health awareness
