Dubai Duty Free has set a new benchmark in its retail operations, announcing unprecedented October sales of Dh805.6 million (US$220.7 million). This achievement marks the eighth record-breaking month out of ten in 2025, solidifying the company’s consistent growth trajectory. October’s sales surpassed the previous October record of Dh692 million (US$189 million) set in 2023, making it the third-highest monthly sales in the company’s history, trailing only behind the all-time high of Dh821.4 million (US$225 million) recorded in December 2024. The sales growth outpaced passenger traffic by at least 10%, with a remarkable 19.31% increase compared to October 2024. Year-to-date sales reached Dh6.88 billion (US$1.885 billion), reflecting an 8.72% increase over the same period last year. Perfumes remained the top-selling category, generating Dh139.9 million (US$38.3 million), while gold sales, driven by the Diwali season, ranked second with Dh97.2 million (US$26.6 million). Confectionery also saw record sales of Dh78 million (US$21.4 million), with ‘Dubai Chocolate’ leading the charge. Luxury fashion boutiques, including Louis Vuitton, Chanel, Dior, Gucci, and Cartier, contributed significantly, with sales up 43.5% over October 2024. The opening of new boutiques in Concourse A has further bolstered sales, with standout transactions including high-value luxury items. Sales across key regions and markets, including Africa, the Americas, Europe, the Middle East, the Far East, and Australasia, all rose by more than 20%, with Russia and Africa showing notable increases.
Dubai Duty Free hits all-time high October sales with over Dh800 million
