The United Arab Emirates (UAE) is witnessing a seismic shift in consumer finance, driven by the rapid adoption of Buy Now, Pay Later (BNPL) services. This transformation is fueled by the nation’s robust digital infrastructure, a tech-savvy population, and a booming e-commerce sector. With smartphone penetration projected to reach 90% by 2030 and mobile wallets becoming ubiquitous, BNPL is redefining shopping habits and business models across the Emirates.
Digital readiness and e-commerce surge drive Buy Now, Pay Later adoption in UAE
