As November draws to a close, the UAE transforms into a shopper’s haven with its much-anticipated Black, White, Yellow, and Green Friday Sales. These sales, offering discounts of up to 90%, span a wide range of products, from homeware and groceries to electronics, beauty, and fashion. Both online retail platforms and physical stores participate in this annual shopping extravaganza, making it the perfect time for residents and tourists to snag the best deals ahead of the festive season and the new year.
The Yellow Friday Sale, named after Noon’s vibrant yellow logo, is one of the most significant events of the year. Running from November 20 to 30, it offers up to 80% off on a variety of items, including home services, skincare, health and nutrition products, electronics, and fashion. Shoppers can also find grocery items starting at just Dh1, making it an ideal opportunity to stock up on essentials.
The Black Friday Sale, originating from the US, has become a staple in the UAE. It begins in the last week of November, coinciding with the Thanksgiving holiday, and offers massive discounts on fashion, electronics, home appliances, and beauty products. The term ‘Black Friday’ was coined by the Philadelphia Police Department due to the heavy traffic on the day, and it also signifies the positive earnings retailers experience during this period.
The White Friday Sale, often confused with Black Friday, is essentially the Middle Eastern version of the same event. It takes place on November 28, 2025, and offers discounts of up to 90%. The name ‘White Friday’ was chosen to align with the region’s cultural and religious significance of Friday as a day of worship and family gatherings.
Lastly, the Green Friday Sale, introduced by e& in 2019, focuses on eco-friendly products such as e-scooters, bikes, and vegan items. This sale typically runs from late November to early December, offering discounts on environmentally conscious products.
Major brands and platforms like Amazon, Noon, Sharaf DG, and Sephora UAE are among the key players in these sales, providing shoppers with a wide array of discounted items. Whether you’re looking to upgrade your electronics, refresh your wardrobe, or stock up on groceries, the UAE’s Black, White, Yellow, and Green Friday Sales offer something for everyone.