At CES 2026 in Las Vegas, China’s display technology sector demonstrated global leadership with groundbreaking innovations that are reshaping the future of visual experiences. Leading manufacturers BOE Technology Group, Hisense, and TCL unveiled revolutionary advancements in rollable OLED, Mini LED, and AI-integrated display systems.
BOE Technology Group, China’s premier display panel manufacturer, made a significant impact with over 60 cutting-edge products. The company’s standout introduction was the HERO 2.0 intelligent cockpit, a sophisticated integration of premium display technologies with artificial intelligence capabilities specifically engineered for automotive applications. This comprehensive smart cockpit solution facilitates enhanced in-vehicle experiences for relaxation, entertainment, and professional productivity. Among its AI-driven features is an advanced under-display camera system employing sophisticated enhancement algorithms to enable high-precision facial recognition.
Su Ning, Senior Vice-President of BOE Group and Chairman/CEO of BOE Varitronix, emphasized the strategic incorporation of AI technologies across their product ecosystem: “AI integration has become fundamental to our development strategy, evident throughout our entire product portfolio at this year’s CES.”
The innovation extended to portable displays with BOE’s introduction of the industry’s first 17-inch electrically rollable portable display panel. This transformative device functions as a compact 9.5-inch tablet for mobility while expanding into a full 17-inch screen for both professional applications and immersive entertainment experiences.
For automotive implementations, BOE deployed advanced Mini LED technology to achieve superior visual performance. This technology utilizes microscopic LEDs to backlight LCD screens, producing deeper black levels, enhanced contrast ratios, and significantly improved brightness. The resulting head-up display products maintain exceptional visibility even under direct sunlight conditions.
Hisense showcased its technological prowess with the 116UXS RGB MiniLED TV, powered by the company’s proprietary “RGB MiniLED evo” technology. This innovation represents a comprehensive evolution in display engineering, addressing every component from light source and processor to sophisticated color management systems. Hisense, positioning itself as the originator of RGB MiniLED technology, has introduced an industry-first sky blue-cyan fourth LED into the backlight system, moving beyond conventional parameter-driven performance metrics.
According to Li Wei, President of Hisense Visual Technology Co., this breakthrough technology effectively resolves three persistent industry challenges: color bleeding, halo effects, and tint shift, while delivering more authentic color reproduction, improved viewing comfort, and balanced energy efficiency.
TCL contributed to the innovation showcase with its “SQD Mini LED” display technology, representing a substantial advancement over conventional Mini LED systems. This approach transforms standard backlight zones into a “Precise Dimming Series,” enabling each zone to perform with the precision of multiple zones for exceptional light control. The company’s flagship X11L Series, featuring this technology combined with “ultra color filter crystal screens,” achieves complete HDR content restoration while minimizing color bleeding and maximizing native contrast.
Industry data confirms China’s dominant position in the global display market, with approximately 70% of LCD production capacity currently located on the Chinese mainland. Projections from Counterpoint Research indicate this share will grow to 75% by 2028, up from 68% in 2023.
Si Da, Vice-President and Chief Brand Officer of BOE, commented on this leadership: “China has established unquestionable dominance in the LCD sector, while domestic panel manufacturers led by BOE are accelerating high-intensity investment in OLED research, development, and innovation.”
This commitment was demonstrated in December with BOE’s launch of China’s first fully complete 8.6-generation OLED production line, representing a significant milestone for the nation’s display industry. The company’s technological advancements are supported by substantial R&D investment, allocating approximately 7% of annual revenue—exceeding 10 billion yuan ($1.4 billion)—to research and development.
Si further explained BOE’s innovation ecosystem: “Our AI capabilities continuously enhance our core strengths, integrating with display technologies and supporting comprehensive business development. We leverage three fundamental advantages: proprietary R&D resources and technological capabilities, massive manufacturing capacity, and a robust ecosystem of industry partners. This ensures that both display and AI innovations can rapidly transition into viable business models and reach the market efficiently.”