Dubai-based strategic brand consultancy Brand Lounge has achieved a landmark industry recognition by securing the coveted ‘Branding Agency of the Year’ title at the Campaign Middle East Agency of the Year Awards 2025. This prestigious accolade arrives as the firm prepares to commemorate its 20th anniversary in 2026, solidifying its position as the regional benchmark for comprehensive brand development.
The award serves as validation of the agency’s holistic methodology spanning Strategy & Insights, Design & Creative Impact, Culture & People, and Innovation & Experience practices. This victory follows an exceptionally productive year featuring several high-profile international projects that demonstrated the agency’s expanding global footprint.
Founder & CEO Hasan Fadlallah characterized the recognition as meaningful validation of the consultancy’s long-term vision. ‘Our growth has always been grounded in differentiation, powered by a team that consistently raises industry standards,’ Fadlallah stated. ‘This achievement fundamentally stems from our people and partners—their passion, discipline, and belief in our mission propel everything we accomplish. As we approach our twentieth anniversary, this award energizes our commitment to broadening our regional influence and developing brands that generate tangible, measurable value.’
Chief Operating Officer Zak McKinven emphasized the award’s significance in reinforcing the agency’s strategic trajectory. ‘This honor validates our unique business transformation methodology that consistently delivers client growth through strategic and creative excellence,’ McKinven noted. ‘It provides additional momentum as we continue expanding our presence and ambitions across the region and internationally, with further developments anticipated throughout 2026.’
The award-winning year featured several signature projects including the comprehensive relaunch of Makarem Hotels for Taiba in Saudi Arabia, the rebranding of Vallé Advenature™ Park in Mauritius, the successful market introduction of Yemelix in Turkey, and ongoing identity development for the culturally significant Oman Cultural Complex—one of the most anticipated cultural initiatives in the Gulf Cooperation Council region.