Jerry Greenfield, co-founder of the iconic ice cream brand Ben & Jerry’s, has stepped down from the company after nearly 50 years, intensifying a conflict with its parent company, Unilever. In a heartfelt letter shared by fellow co-founder Ben Cohen on social media, Greenfield expressed his dismay over the brand’s loss of independence, citing Unilever’s restrictions on its long-standing social activism as the primary reason for his departure. This move marks the latest development in a dispute that began in 2021 when Ben & Jerry’s announced it would cease sales in Israeli settlements in the occupied West Bank and East Jerusalem, a decision that sparked significant controversy. A spokesperson for The Magnum Ice Cream Company, a Unilever spin-off, acknowledged Greenfield’s contributions but disagreed with his stance, emphasizing efforts to engage both founders in constructive dialogue. Ben & Jerry’s, established in 1978, has been renowned for its advocacy on social and political issues, including LGBTQ+ rights and climate change. Greenfield described his decision to leave as one of the most difficult of his life, stating he could no longer align with a company he felt had been ‘silenced’ by Unilever. Cohen, in an interview with Radio 4, expressed his commitment to preserving the brand’s independence and social mission, accusing Unilever of undermining the authority of the company’s independent board. The Magnum spokesperson reiterated their dedication to strengthening Ben & Jerry’s values-based position globally. Industry experts, including Anna Macdonald of Aubrey Investments, noted that Unilever may have sought to curtail the brand’s activism, particularly regarding Israel and Gaza. Earlier this year, Ben & Jerry’s accused Unilever of attempting to silence its criticism of former US President Donald Trump. Greenfield’s exit follows the removal of CEO David Stever by Unilever in March, which was part of a legal case alleging Unilever violated the terms of their merger agreement. In May, Cohen was arrested during a protest in the US Senate over military aid to Israel and humanitarian conditions in Gaza, further highlighting the founders’ unwavering commitment to their principles.