The Beckham family’s internal conflicts have escalated into public discourse, revealing the complex legal landscape of celebrity trademark practices. Brooklyn Beckham, eldest son of global icons David and Victoria Beckham, recently made explosive allegations that his parents prioritized ‘Brand Beckham’ over family relationships, particularly regarding control of his name rights.
UK Intellectual Property Office records confirm that all four Beckham children’s names were registered as trademarks, with Victoria Beckham listed as legal owner in her capacity as parent and guardian. Brooklyn’s name was specifically trademarked in 2016 when he was 17, covering extensive commercial categories including beauty products, cosmetics, apparel, toys, and entertainment services. This registration is scheduled to expire in December of this year.
According to Brooklyn’s social media statements, his parents pressured him to ‘sign away the rights to my name’ preceding his 2022 marriage to Nicola Peltz, daughter of American billionaire Nelson Peltz. While Beckham family representatives have remained silent on these allegations, the controversy has highlighted how celebrity families increasingly utilize trademark protections to safeguard their commercial interests.
This practice has become increasingly common among high-profile figures seeking to prevent unauthorized commercial exploitation of their names. Notable precedents include Australian singer Kylie Minogue’s opposition to reality star Kylie Jenner’s trademark application for ‘Kylie,’ and singer Katy Perry’s ongoing legal battle with Australian fashion designer Katie Perry.
Legal experts note that trademark registration remains relatively accessible in both UK and US jurisdictions. In Britain, basic registration costs approximately £170 plus £50 for each additional commercial class, providing protection for a decade. The Beckhams have built a multimillion-pound empire through strategic brand management, with David’s football legacy and Victoria’s fashion and beauty ventures creating a comprehensive commercial ecosystem.
Intellectual property specialists suggest Brooklyn could potentially challenge trademark renewal or pursue independent registration if the name hasn’t been actively commercially exploited. However, complications arise from the inherent connection between ‘Brooklyn’ and the powerful ‘Beckham’ brand identity. Any resolution would likely involve negotiated settlements determining permissible usage across various product categories.
Notably, Brooklyn has already begun incorporating his wife’s surname into his professional identity, using the initials ‘BPB’ (Brooklyn Peltz Beckham) for endorsements and his Cloud23 hot sauce venture, signaling a possible shift toward independent brand development outside the Beckham family enterprise.