DUBAI – Premium maternal and infant care brand BB Kitty has significantly advanced its Middle Eastern market expansion through consecutive appearances at the ABC MOM Expo in Dubai and Saudi Arabia. The exhibitions marked the brand’s first major showcase since establishing its Dubai operational branch, demonstrating a strategic commitment to regional growth.
The brand distinguished itself by presenting an innovative product portfolio specifically engineered for Middle Eastern climatic conditions. Featured innovations included a Sensitive Series for delicate infant skin, a Premium Series with enhanced breathability and moisture-locking technology, and eco-friendly diapers crafted from natural organic cotton with biodegradable properties. All products carry international certifications including EU CE, German Dermatest for sensitive skin, and SGS safety verification, adhering to the brand’s core principle of ‘Safety Through Zero Additives, Assurance Through Care.’
BB Kitty’s exhibition strategy incorporated emotional branding through a dedicated story zone highlighting founder Sharon’s journey. Her personal narrative of undergoing 108 product trials inspired by maternal challenges resonated strongly with visitors, with one Riyadh mother noting, ‘This story makes me believe this brand truly understands mothers’ needs.’
The commercial outcomes proved substantial with the brand engaging nearly 100 premium channel partners across Dubai, Saudi Arabia, Kuwait, Pakistan, and Indonesia. Discussions focused on comprehensive partner support systems including product advantages, 1:1 after-sales guarantees, professional training, and marketing resources supported by operational centers in Hong Kong, Shenzhen, and Quanzhou. Multiple preliminary cooperation agreements were established, enhancing the brand’s distribution network.
The event attracted significant attention from government officials including the Mayor of Dubai, alongside influential local KOCs and parenting experts who shared live experiences across social media platforms. The booth welcomed approximately 1,000 professional visitors, with registration for high-quality cooperation opportunities exceeding expectations.
This successful exhibition represents BB Kitty’s transition from market entry to deep localization in the Middle East, combining technological innovation with emotional storytelling to build lasting market trust. The brand continues to leverage its Dubai hub to integrate global R&D capabilities and supply-chain resources, advancing its vision to become a trusted maternal and infant brand for millions of families worldwide.