Arsenal and Sobha Realty celebrate two years of partnership

Arsenal Football Club and Sobha Realty have proudly commemorated two years of their impactful global partnership, which has significantly enhanced the Sobha Realty Training Centre and reinforced their shared commitment to excellence both on and off the field. Since joining the Arsenal family in 2023 as a Principal Partner, Sobha Realty has secured naming rights to the training centre in London Colney and prominently featured its branding on the club’s training kits. Over the past two years, the collaboration has driven a series of transformative developments at the facility, including upgraded restaurant spaces, modernized dressing rooms, a dedicated building for the women’s first team, a refurbished media centre, and the addition of state-of-the-art sauna and steam facilities. The partnership also launched ‘The Art of Detail,’ a four-part series showcasing the meticulous behind-the-scenes efforts that enable players to perform at their peak. These initiatives underscore the shared vision of creating a high-performance environment that supports preparation and recovery. As the partnership enters its third year, both organizations remain committed to further elevating the training centre into a world-class facility. Ashish Parakh, Group Chief Sales and Marketing Officer at Sobha Realty, emphasized the synergy between the two entities, highlighting their shared values of excellence, precision, and innovation. Juliet Slot, Chief Commercial Officer at Arsenal, praised Sobha Realty’s role in supporting the club’s ambitions and creating an optimal environment for players and staff to excel.