Armenia is set to host the World Tourism Communication Forum from October 23 to 25, 2025, in Yerevan. Organized by the Tourism Committee of the Ministry of Economy, the event, titled “Tourism Talks: Connecting People, Places, and Perspectives,” aims to foster meaningful dialogue and collaboration between public and private sectors. The forum will bring together global leaders, policymakers, and communication experts to explore how strategic communication can shape the future of tourism. Lusine Gevorgyan, Chairman of the Tourism Committee of Armenia, emphasized the forum’s goal to highlight the role of communication in building trust, inclusion, and sustainable tourism growth. The event will feature keynotes, panel discussions, workshops, and interactive dialogues on themes such as intercultural communication, destination branding, and community-driven narratives. Distinguished moderators, including UN Tourism Regional Director Cordula Wohlmuther and BBC Studios’ Sergey Stanovkin, will lead the sessions, ensuring insightful discussions and actionable takeaways for participants.