Apple has introduced its latest lineup of devices, including the refreshed MacBook Pro, iPad Pro, and the second-generation Vision Pro headset, all powered by the new M5 chip. The announcement, made on Wednesday, underscores Apple’s commitment to enhancing performance for creative professionals while maintaining competitive pricing. The M5 chip, built using a cutting-edge 3-nanometer process, promises significant improvements in both performance and energy efficiency, enabling advanced AI-based applications to run seamlessly on these devices. Notably, the MacBook Pro with the M5 chip can now support large language models directly on the device, a leap forward in on-device AI capabilities. Despite these upgrades, Apple has kept the prices unchanged from the previous M4-powered versions, with the 14-inch MacBook Pro starting at $1,599, the iPad Pro at $999, and the Vision Pro at $3,499. The Vision Pro, which debuted in 2023, has received positive feedback for its display quality but remains a niche product with limited adoption. Apple’s strategy of integrating its most advanced chips into premium devices like the MacBook Pro and iPad Pro aims to counter the performance gains of competitors using Qualcomm and Intel’s AI-oriented chips. The company also anticipates a rebound in iPad and Mac sales, driven by more affordable models and a global recovery in electronics demand.