Appinventiv, a leading technology solutions provider, has unveiled its new regional office in Dubai, solidifying its commitment to the Gulf Cooperation Council (GCC) market. Situated on the 6th floor of Meydan Grand Stand in Nad Al Sheba, the office will serve as a hub for delivering cutting-edge mobile development, digital transformation, and emerging technology services to public and private sector clients across the Middle East and North Africa (MENA).
The expansion comes in response to growing demand for localized technology expertise in the GCC, where businesses face unique challenges such as Arabic-first design, right-to-left interfaces, and cultural nuances often overlooked by Western providers. Saurabh Singh, CEO and Director of Appinventiv, emphasized the importance of establishing a physical presence to better understand and address client needs. ‘Being on the ground allows us to respond with greater speed and precision,’ he stated.
Singh also highlighted the necessity of integrating local payment systems like Telr and Network International, as well as adhering to region-specific compliance standards such as the UAE’s NESA requirements, Saudi Arabia’s SAMA cybersecurity guidelines, and Qatar’s data sovereignty regulations. These factors underscore the complexity of digital transformation in the GCC.
Prior to the launch, Appinventiv conducted extensive research across GCC industries, identifying three critical areas of focus: accurate bilingual experiences, local collaboration, and data governance. Companies in the region demand culturally relevant user interfaces, in-region partnerships, and expert guidance to navigate evolving data protection laws.
The Dubai office will function as both a delivery and innovation center, aligning with the region’s digital acceleration initiatives, including Saudi Vision 2030 and the UAE’s innovation agenda. ‘Our goal is to ensure that digital platforms not only meet global standards but also reflect local requirements,’ Singh added.
With a proven track record in global projects, Appinventiv aims to empower GCC businesses to scale their digital capabilities effectively.