Andrea Pirlo won’t be named Italy coach due to sponsorship deal with a Russian betting firm

MADRID (Rewritten Report) — The race to take charge of Italy’s beleaguered men’s national soccer team has taken an unexpected turn, after legendary Italian midfielder Andrea Pirlo confirmed he is no longer a candidate for the vacant head coaching position. The collapse of Pirlo’s candidacy stems from growing political backlash over his existing sponsorship agreement with Russian betting company Fonbet.

Pirlo made the announcement public via his official Instagram account on Monday, confirming that he was informed over the previous evening that he would no longer be considered for the role. “I heard last night that I’m no longer the candidate for the Italy national team job,” Pirlo wrote in his social media post.

The controversy erupted when multiple Italian parliamentarians and political leaders raised objections to Pirlo’s ambassador role with Fonbet, arguing that the head coach of Italy’s national team cannot hold a commercial partnership with a Russian company at a time when Italy firmly backs Ukraine against Russia’s ongoing invasion. Critics argued that such an alignment would conflict with Italy’s official foreign policy stance on the war.

Pirlo had already been preparing to step down from his current position as head coach of UAE-based Dubai United to take the Italy job. Even before the sponsorship controversy, his potential appointment faced broad pushback from fans and pundits alike, following underwhelming tenures at top Italian clubs Juventus and Sampdoria that left him with a mixed reputation as a manager.

The 45-year-old pushed back against the political criticism of his sponsorship deal, noting that the Fonbet agreement was tied exclusively to his work in the United Arab Emirates, and is limited solely to commercial and sports contexts. “Attributing a political significance to that collaboration means attributing beliefs to me that I have never expressed and don’t belong to me,” Pirlo added in his statement.

Pirlo was never the Italian Football Federation’s first choice for the role. Leadership first approached two of the world’s most high-profile managers, Carlo Ancelotti and Pep Guardiola, both of whom turned down overtures to take the Italy job, leaving Pirlo as the third-ranked candidate. The position opened up earlier this year, when Gennaro Gattuso reached a mutual agreement to depart the role in April, following Italy’s surprise defeat to Bosnia and Herzegovina in a 2026 World Cup qualifying playoff match. The loss extended Italy’s unprecedented drought of World Cup appearances to three consecutive tournaments, one of the deepest crises in the history of Italian soccer.

With Pirlo out of the running, federation leaders have reopened discussions about appointing two former Italy head coaches: Roberto Mancini, who previously led the Azzurri to a surprise European Championship title in 2020, and Antonio Conte, a serial trophy winner at the club level who has long been linked with a return to international management.