The Indian entertainment and advertising worlds mourned the loss of Piyush Pandey, a legendary figure in advertising, who passed away on Friday due to complications from pneumonia. His funeral, held at the Shivaji Park Crematorium in Mumbai on Saturday, was attended by Bollywood icons Amitabh Bachchan and his son, Abhishek Bachchan. Pandey, 70, was celebrated for his transformative impact on Indian advertising, crafting unforgettable campaigns for brands like Asian Paints, Cadbury, and Fevicol. His career began in 1982 at Ogilvy & Mather India, where he rose from a trainee account executive to a creative powerhouse. Pandey’s groundbreaking work earned him global recognition, including being the first Asian to serve as jury president at the Cannes Lions International Festival of Creativity in 2004. He was also honored with the CLIO Lifetime Achievement Award in 2012 and the Padma Shri, becoming the first advertising professional to receive the national accolade. Tributes poured in from industry peers, with Shah Rukh Khan recalling Pandey’s effortless genius and Anand Mahindra remembering his infectious laughter and zest for life. Pandey’s legacy as a pioneer who infused joy and humanity into advertising will continue to inspire generations.