‘America’s Got Talent’ star talks about his golden buzzer moment with Sofia Vergara

Grammy-nominated musician Steve Ray Ladson is redefining musical boundaries with his innovative genre fusion known as Blackgrass Brothercana. The South Carolina native has crafted a distinctive sound that merges traditional bluegrass and Americana with contemporary soul, funk, R&B, hip-hop, and rock ‘n’ roll, bringing vintage instruments like the banjo and dobro into modern relevance.

During his recent Dubai visit, Ladson reflected on his extraordinary journey from rural Hopkins, South Carolina to international acclaim. His career trajectory includes collaborations with Grammy-winning acts The Blind Boys of Alabama and Robert Randolph and the Family Band, but his most defining moment came when he received the Golden Buzzer from Sofia Vergara on America’s Got Talent’s twentieth season.

Ladson’s musical innovation stems from a desire to make traditional instruments accessible to younger generations. “I wanted to introduce the banjo and bottleneck dobro in a way that contemporary audiences could understand and appreciate,” he explained. This vision materialized as Blackgrass Brothercana—a genre that honors roots music while embracing modern influences.

His experiences touring with established artists profoundly shaped his artistic development. “They broadened my horizons tremendously,” Ladson noted. “They showed me places and cultures I might never have encountered otherwise, and taught me how to communicate across musical traditions.”

The AGT experience remains particularly impactful. “It was life-changing,” Ladson shared. “Receiving the Golden Buzzer from Sofia Vergara—someone incredibly difficult to impress—was both shocking and exhilarating. Her endorsement validated my musical direction in the most spectacular way.”

As a multi-instrumentalist proficient with ten different instruments, Ladson maintains a special connection to the banjo despite his guitar roots. “The banjo inspires me daily—it adapts beautifully to multiple musical styles and constantly offers new creative possibilities.”

His Southern heritage continues influencing his songwriting. “The struggle of limited opportunities in rural areas provides adrenaline and motivation to create something from nothing,” he revealed.

For aspiring musicians, Ladson emphasizes perseverance: “Never surrender to discouragement. Success might be moments away when you least expect it. The journey involves numerous challenges, but maintaining course proves essential.”

Looking ahead, Ladson plans increased Middle Eastern engagements, particularly in Dubai. He’s collaborating with regional artists to merge the banjo with traditional instruments like the oud and sitar. “I’m excited about these fusion experiments and can’t wait to share these innovations,” he announced, confirming upcoming performances at Palazzo Versace Hotel’s Q’s Bar and other Dubai venues.