Amazon announced on Monday that Indian sellers on its platform have collectively surpassed $20 billion in e-commerce exports, including nearly $7 billion in 2025 alone. This milestone comes despite the imposition of new U.S. tariffs on certain Indian goods, which doubled to 50% in August. The tariffs, a response to India’s oil purchases from Russia, have posed short-term challenges for thousands of Indian artisans and small businesses. However, Amazon remains optimistic about long-term growth, setting an ambitious target of $80 billion in exports by 2030. The company’s Global Selling program, launched in 2015, has enabled over 200,000 Indian sellers across 200 cities to reach customers in 18 global markets, including the U.S., Britain, Germany, and Canada. Smaller cities like Panipat, Bhadohi, Karur, and Erode have emerged as significant contributors, with exports from these regions growing rapidly. Categories such as health, beauty, home, apparel, and toys have seen annual growth exceeding 35%. Amazon’s head of Global Selling India, Srinidhi Kalvapudi, emphasized the structural nature of this growth, stating that e-commerce exports are still in their early stages. India’s 2023 trade policy and simplified e-commerce export rules by the Reserve Bank of India have further supported this expansion, positioning Indian brands for global success.
Amazon says India’s e-commerce exports top $20 billion, despite US tariffs
