DUBAI – Alonsa Electric Group, the authorized Goodyear Autocare licensee for the Middle East and North Africa (MENA) region, has successfully concluded its prominent exhibition at Automechanika 2025. The event, held from December 9-11 at the Dubai World Trade Centre, served as the platform for the company to unveil its significantly expanded range of Goodyear-licensed automotive care products.
At Booth Z2-G20, Alonsa Electric showcased its comprehensive autocare lineup that now includes an extensive selection of automotive batteries spanning SMF, flooded, AGM, truck dry, and auxiliary ranges. The exhibition also featured Goodyear-licensed engine oils and essential maintenance products including premium wiper blades and automotive accessories. This expansion represents the company’s strategic initiative to enhance its licensed Autocare portfolio and address the growing market demand throughout the MENA, Levant, and GCC regions.
The company’s manufacturing and distribution capabilities are supported by its substantial 100,000 square foot logistics facility located in the Jebel Ali Free Zone. This infrastructure ensures year-round product availability, optimized supply chain operations, and comprehensive support programs for distributors. Since 2020, Alonsa Electric has been producing and marketing Goodyear-licensed engine oils for construction, industrial, and automotive sectors while continuously expanding its regional distribution network.
Sunil Khanchandani, Director of Alonsa Electric Group, stated: ‘As the authorized Goodyear Autocare licensee in the MENA region, we are dedicated to delivering premium, reliable autocare solutions that consistently meet Goodyear’s global standards. Our expanded product line demonstrates our long-term vision to strengthen regional distribution channels while providing partners with unwavering value and performance.’
The exhibition generated substantial engagement from regional distributors, industry professionals, and trade partners, with particular interest shown in the expanded battery range and Goodyear-licensed engine oils. Building on this momentum, Alonsa Electric plans to further strengthen its presence across the MENA region, leveraging the successful showcase at Automechanika 2025 to drive future growth and market penetration.