In a significant advancement for the travel technology sector, Alike has unveiled its innovative customizable digital tourist passes for four of the world’s most visited destinations: Dubai, London, Paris, and Singapore. This AI-driven platform enables travelers to design personalized city itineraries rather than being constrained by pre-packaged attraction bundles, offering unprecedented flexibility alongside substantial cost savings of up to 50% compared to individual ticket purchases.
The launch represents a strategic expansion of Alike’s modular pass infrastructure following the remarkable success of The Abu Dhabi Pass, developed in collaboration with the Department of Culture and Tourism – Abu Dhabi. These four metropolitan hubs collectively attracted approximately 80 million international visitors in 2024, positioning Alike at the forefront of a rapidly growing personalized travel market projected to surge from $170 billion in 2025 to over $315 billion by 2029.
Ashish Sidhra, Co-founder of Alike, emphasized the shifting consumer expectations: ‘Modern travelers demand that tourism adapts to their preferences rather than conforming to rigid packages. Traditional bundled passes frequently include attractions that visitors never intended to experience. Our solution provides genuine choice and transparency, enabling travelers to craft their unique journeys while paying exclusively for what they value.’
Powered by Alike’s proprietary Infinity technology platform, these digital passes consolidate the entire travel experience—from discovery to ticket redemption—into a seamless digital journey accessible across all devices. Key features include instant booking confirmations, digital QR codes for attraction entry, and online management systems for timed access requirements. This integrated approach significantly reduces queuing times, eliminates paper tickets, and enhances completion rates at selected attractions.
Additional benefits encompass fully customizable attraction selection without compulsory pre-set bundles, transparent savings structures, seamless QR entry across all participating partners, and round-the-clock customer support. The global city pass market, currently valued at approximately $2.5 billion in 2024, is anticipated to expand to nearly $6.5 billion by 2033. Leveraging its platform-oriented methodology, Alike plans to extend its tourist pass ecosystem to more than 25 major destinations across Europe, Asia, and North America by the conclusion of 2026.
This ambitious expansion strategy is underpinned by a replicable launch framework, an extensive partner-led attraction ecosystem, unified technological infrastructure, and robust consumer demand for flexible, digital-first travel solutions that prioritize personalization and convenience.