In a historic showing for Australia’s grocery sector, German-founded retail giant Aldi has claimed the 2025 Supermarket of the Year crown in Roy Morgan’s annual Customer Satisfaction Awards – marking its sixth straight win and its ninth overall victory, a record no other domestic supermarket has matched.
The discount chain secured an average customer satisfaction score of 87.6% to top the rankings, extending an unbroken winning streak that dates back to 2021, now hitting 55 consecutive months of leading customer satisfaction, according to independent consumer researcher Roy Morgan.
As Australia’s third-largest grocery chain by market value and the nation’s second-most trusted brand, Aldi has built its reputation on low pricing at a time when Australian households are grappling with persistent cost-of-living pressures. Simon Padovani-Ginies, group director of Aldi Australia, said the company was deeply proud to retain the top honor.
“With cost of living pressures continuing to stretch household budgets, Australians are prioritizing value more than ever before,” Padovani-Ginies said. “Nearly 70% of our high-quality, award-winning product range is priced under $5, and we’re proud our commitment to the lowest possible prices is consistently verified by independent research. That gives our customers full confidence that every time they shop with us, they’re getting premium goods at unbeatable Aldi prices.”
Independent analysis estimates the average Australian household saves more than $3,000 per year on grocery costs by choosing to shop at Aldi compared to competing major supermarket chains.
Michele Levine, CEO of Roy Morgan, congratulated Aldi on its record-breaking run of awards, noting the retailer has carved out a distinct, compelling position in the highly competitive Australian grocery market. “This ‘Good Different’ supermarket offers a compelling alternative to its larger domestic rivals, and its consistent performance through shifting economic and political conditions speaks to its strong connection with customers,” Levine said. “Aldi has ranked among Australia’s top five most trusted brands for more than six years running, a milestone that has held steady through all kinds of market and economic upheaval, and millions of Australian shoppers consistently rank it as their top choice for satisfaction.”
The award win cements Aldi’s ongoing position as a major disruptor in Australia’s $100 billion-plus annual grocery market, where it continues to gain market share from long-established incumbents by focusing on low pricing and curated private-label ranges.