In a landmark moment marking the Italian luxury automaker’s historic shift toward electrification, iconic sports car brand Ferrari has pulled back the curtain on its first ever fully electric model, the Luce. The high-profile launch, which drew global attention to the brand’s long-awaited entry into the zero-emission luxury market, included a rare inspection of the new vehicle by Pope Leo. Priced at $640,000 – equivalent to approximately £474,320 – the Luce represents Ferrari’s bet that high-end performance car enthusiasts will embrace electric technology without sacrificing the luxury, speed, and exclusivity the brand has built its reputation on over seven decades. The launch comes as nearly all major global automakers race to transition their lineups away from internal combustion engines to meet tightening global emissions regulations and growing consumer demand for sustainable luxury vehicles, putting Ferrari alongside elite brands that have begun navigating the new landscape of the global automotive industry.