As the Melbourne Demons mount an unexpected on-field resurgence under new head coach Steven King, star goalkicker Bayley Fritsch has opened up about progressing contract extension talks and his unshakable belief that his top AFL performances are still to come.
The 29-year-old forward, currently in the final season of the contract he signed following his breakout 2021 campaign, confirmed that negotiations on a new deal to stay at the club have reached a productive phase. Fritsch, a left-footed sharpshooter, was dropped from the senior side last season but earned his place back after just one week out, and has since become a key fixture in the rejuvenated Demons line-up.
For Fritsch, there is no question of continuing his career anywhere other than Melbourne. “It’s something that’s obviously playing out behind the scenes, I think we’re in good conversations with the club,” he told reporters. “I don’t see myself anywhere else. Hopefully, we can get something sorted pretty soon.”
A late bloomer in professional AFL ranks, Fritsch was not drafted until he was 19, and he argues that late start means he still has plenty of high-quality playing years left in him. “I started pretty late, so I’d like to think I can play well into my 30s,” he explained. “I feel I’ve got a lot of good footy ahead of me. There’s still plenty of things to work on in my game and I think I’m still improving every year.”
Fritsch’s mixed performance in the third quarter of Saturday’s clash against Hawthorn laid bare the fluctuating nature of his 2024 form so far. After pulling off a desperate match-winning tackle and nailing a long-range goal, he made a selfish call to shoot for goal again instead of playing a simple handball to an unmarked Latrelle Pickett. Looking back on the mistake, Fritsch admitted he let the roar of the 70,000-strong home crowd get the better of him. “If I had my time again, I would’ve heard him, I would’ve handballed it, but that’s footy,” he said.
The Demons have emerged as one of the form teams of the 2024 season under first-year coach King, notching seven wins from their opening 10 matches with an attacking style of play that marks a stark shift from the club’s recent game plans. King has set his side an ambitious target: to become a must-watch “box office” team capable of scoring 100 points every week.
Fritsch has heaped praise on the new coach, crediting King for instilling unwavering belief in the playing group from his first day in charge. “The sky is the limit,” Fritsch said. “That’s one thing Kingy said on day one: ‘If you don’t have an eye on the premiership, what’s the point of playing?’ It’s not saying we think we’re going to win the premiership, but you’ve got to have a goal and obviously that’s everyone’s goal. If you don’t have the goal to win the premiership coming into day one of pre-season, then I think you’re in the wrong mindset. We’ll keep taking it week by week, as cliche as it is, (and) keep working on our game, but I think we’re in a really good spot.”