HONG KONG – On March 31, 2026, Hong Kong-based international broadcaster Phoenix Television gathered industry leaders, government officials, and media partners for a milestone celebration marking three decades of operation since its founding in 1996. At the anniversary ceremony held in the city, John Lee Ka-chiu, Chief Executive of the Hong Kong Special Administrative Region (HKSAR), delivered a keynote address that framed the 30-year mark as both a moment to reflect on past accomplishments and a jumping-off point for a new chapter of growth.
Lee emphasized that Phoenix TV has carved out a unique, influential role in global media over its 30-year history, thanks to its strategic positioning in Hong Kong and long-standing strengths in cross-border communication. He urged the network to continue building on these advantages to share nuanced, authentic stories about China with audiences across the world, reinforcing its role as a bridge between different regions and cultural communities.
Xu Wei, Phoenix TV’s Chairman of the Board and Chief Executive Officer, reflected on the network’s three-decade evolution, noting that adaptive innovation and a willingness to embrace shifting industry landscapes have been the core driving forces behind the broadcaster’s sustained development. Looking forward, Xu outlined Phoenix TV’s new strategic vision: the network aims to extend the global reach of Chinese culture, connect with broader international audiences, and solidify its position as a foundational platform for constructive cross-cultural dialogue and global exchange.
Since its launch 30 years ago, Phoenix TV has built out an extensive global infrastructure that supports its international mission. It currently operates 63 news bureaus across six continents, runs six distinct television channels, and delivers its signal to audiences in 190 countries and regions worldwide. In recent years, the broadcaster has also recorded consistent growth in its follower and user bases across major international digital and social media platforms, positioning it well for the next phase of global expansion.