The 20th Guizhou Tourism Development Conference commenced Monday in Guiyang, marking a significant milestone in the province’s ambitious plans to transform its tourism sector. The event brought together government officials, industry leaders, and international organizations to showcase innovative approaches to integrated tourism development.
Governor Li Bingjun opened the conference by emphasizing Guizhou’s strategic pivot toward wellness tourism, highlighting the province’s unique natural advantages including its temperate summer climate, breathtaking landscapes, diverse culinary offerings, and rich cultural heritage. “Wellness travel represents the future of tourism and modern lifestyle preferences,” Governor Li stated, outlining plans to position Guizhou as a premier destination for health-conscious travelers.
The conference featured the unveiling of ten newly designated scenic spots across Guiyang, selected through a rigorous process combining public voting and expert evaluation. These destinations range from historical towns to social media-friendly attractions, collectively forming a new network of tourism landmarks designed to enhance visitor experiences.
Industry participation demonstrated strong corporate confidence in Guizhou’s tourism vision. Representatives from major Chinese companies including Wanda Group and H World Group joined international organizations in exploring investment opportunities. Notably, Amap Chairman Liu Zhenfei announced ambitious plans to integrate artificial intelligence throughout Guizhou’s tourism infrastructure, promising to enhance the convergence of lifestyle services, transportation, and tourism experiences while elevating the technological sophistication of the province’s tourism offerings.
The conference served as both a showcase for Guizhou’s existing tourism assets and a forward-looking platform for introducing next-generation travel experiences that blend cultural immersion, physical activity, and wellness rejuvenation.