The Trump Organization has unveiled ambitious plans to construct what it claims will become Australia’s tallest building—a 335-meter (1,100-foot) luxury skyscraper on Queensland’s Gold Coast. The $1 billion project, announced by Executive Vice President Eric Trump, represents the company’s first official venture in Australia and will bear the name Trump International Hotel & Tower Gold Coast.
Scheduled to commence construction in August through developer Altus Property Group, the 91-story tower will feature 285 hotel rooms and 272 luxury residential apartments. The development will also incorporate premium retail spaces, fine dining establishments, and an exclusive beach club along the world-famous shoreline. Eric Trump emphasized that the project would bring “the prestige and allure of a world-class luxury brand” to Australia.
However, the development already faces potential competition for the title of Australia’s tallest building. A proposed twin-tower project on the same beachfront, One Park Lane, promises to surpass Trump’s tower by 50 meters with its 101-story design, with construction also expected to begin later this year.
The announcement has reignited concerns about potential conflicts of interest regarding President Donald Trump’s business dealings during his second term. Despite his pledge to avoid involvement with company management while in office, critics argue the organization continues to benefit from his presidential influence. These concerns follow a 2021 congressional committee investigation that accused Trump of “grossly exaggerating” profits at his Washington DC hotel and concealing potential conflicts of interest.
The Trump Organization, which licenses its brand to developers worldwide across more than 20 locations, maintains its focus on high-end property development and luxury hospitality. According to Forbes, President Trump’s net worth has nearly doubled since 2023, even as his company continues to navigate the complex intersection of business and presidential responsibilities.