2026 Spring Festival Gala amass record 13.5b new media views

The 2026 Spring Festival Gala, produced by China Media Group, achieved unprecedented viewership numbers on February 16, amassing a staggering 13.5 billion views across new media platforms while reaching 677 million viewers through various broadcasting channels. This cultural phenomenon demonstrated remarkable global expansion with nearly 4,000 international media outlets broadcasting the event—a 37.95% increase from the previous year—while overseas social media livestreams generated tens of millions of engagements.

The gala’s international appeal was amplified through performances by globally recognized artists including American singer John Legend, French artist Hélène Rollès, and Irish pop group Westlife, who delivered cross-cultural musical collaborations. In a particularly symbolic segment from the Yiwu sub-venue, Jackie Chan and Lionel Richie joined forces in a performance embodying cultural exchange and global friendship.

Artistic programming highlighted China’s rich cultural heritage through meticulously crafted performances. The opening segment ‘Beginning of Spring’ poetically illustrated seasonal renewal, while ‘Ode to the Flower Deities’ guided audiences through evolving seasons with traditional Eastern aesthetics. ‘Ancient Rhythms of the Silk Road’ revitalized celestial flying goddess imagery from ancient murals, creating a visually stunning historical tribute.

The production integrated cutting-edge technology with humanoid robots appearing in multiple performances, merging advanced robotics with traditional artistic expression. Traditional Chinese opera received prominent showcase, featuring generations of performers from Peking Opera, Yuju Opera, Yueju Opera, Cantonese Opera, and Pingju Opera in a vibrant demonstration of artistic continuity.

The 2026 gala ultimately served as a tribute to workers and dreamers across all professions, blending cultural heritage, technological innovation, and global participation to unite families worldwide as China entered the Year of the Horse with renewed confidence and shared aspirations.