Sharjah inaugurates its 36th annual Ramadan Festival on February 15, 2026, transforming the emirate into a hub of spiritual celebrations and commercial activities. Under the thematic banner ‘Ramadan Spirit in the Heart of Sharjah,’ the month-long event extends across all regions including Central and Eastern territories, featuring an integrated program of retail promotions, cultural initiatives, and community engagements.
Organized by Sharjah Chamber of Commerce and Industry (SCCI), the festival aligns with the UAE’s ‘Year of Family’ designation, emphasizing family bonding and social cohesion through diverse programming. The event forms part of the broader Sharjah Shopping Promotions 2025-2026 campaign launched last December, reinforcing the emirate’s status as a premier shopping destination during the holy month.
Commercial participation includes major shopping malls, retail outlets, and international brands alongside productive families, entrepreneurs, and small-business owners. Beyond substantial discounts and raffle draws offering prizes up to Dh1 million, the festival introduces innovative components like the ‘Young Influencer’ initiative providing children with talent-showcase platforms and the ‘Your Iftar Is Ready’ event promoting community solidarity.
The Expo Centre Sharjah hosts the ‘Ramadan Nights’ exhibition, creating additional opportunities for discounted shopping and prize winnings. Eastern Region activities feature the Sharq Ramadan Football Championship, youth sports tournaments encouraging healthy lifestyles, and Quran recitation competitions enhancing spiritual engagement. Parallel programming supports economic empowerment of productive families through specialized markets and visibility initiatives.
Running through March 25th, the festival aims to stimulate retail sector growth while delivering an integrated Ramadan experience combining commerce, culture, and community spirit through thoughtfully curated sports, entertainment, and social engagements.