DUBAI – Veesham Printing Press, an established Dubai-based luxury printing house, has fundamentally reimagined the conventional desk calendar with its groundbreaking 2026 edition. Titled ‘Let the Game Begin,’ this innovative product transforms mundane date-tracking into an immersive, design-forward experience that blends nostalgic board game elements with modern interactive features.
Marking its third decade of operation, Veesham has undertaken its most ambitious creative project to date. Each month’s layout draws inspiration from classic games including Ludo, Chess, Bingo, and Crosswords, featuring artwork that merges vintage aesthetics with contemporary pop culture references.
The calendar transcends visual appeal through integrated physical components: a fold-out Ludo board complete with playing pieces and dice, truth-or-dare activity cards, a magnetic dart game, and word search puzzles. Selected pages incorporate QR codes that unlock digital extensions of the gaming experience, creating a seamless blend of physical and digital engagement.
Company leadership emphasizes this project reflects Veesham’s internal culture of collaboration and innovation. “We didn’t just print the calendar, we lived it,” stated Director and Co-Founder Raakhi Rupani, noting that cross-departmental teams participated in development, testing, and refinement.
Managing Director Dheeraj Rupani revealed the project was entirely team-driven with “zero input” from himself, demonstrating the company’s commitment to empowering creative initiatives at all organizational levels.
Already distributed to corporate clients throughout the UAE and internationally, the calendar has gained recognition within design communities and social media influencers. Veesham has incorporated the product into its sales kits, pop-up activations, and exhibition displays, redefining expectations for branded corporate merchandise.
“Traditional calendars often become obsolete as digital tools dominate,” explained Raakhi Rupani. “We sought to restore emotional connection and the tactile pleasure of print through playful interaction.”
Founded in 2003, Veesham Printing Press specializes in luxury packaging, corporate stationery, and event branding, serving clients across fashion, hospitality, healthcare, and food beverage sectors. The 2026 calendar was produced entirely in-house using specialty materials, warm color palettes, textured papers, and matte finishes to achieve both nostalgic resonance and premium quality.
As Veesham expands its UAE operations, this project demonstrates how print media can evolve from purely informational to experiential, creating meaningful emotional impact. The overwhelmingly positive response suggests potential for similar design-led innovations across Veesham’s product offerings.