Dubai real estate shows strength as developers drive sales across luxury and affordable sectors

Dubai’s property sector exhibited remarkable resilience and diversification throughout 2025, with leading developers driving substantial transaction volumes across both premium and affordable market segments. According to comprehensive market data, the emirate’s real estate landscape maintained balanced growth between properties valued above AED 15 million and those below AED 2 million, indicating broad-based market health that continues to attract both investors and end-users.

Market analysis conducted by fäm Properties reveals Emaar Properties consolidated its dominant market position through exceptional performance across multiple metrics. The developer achieved sales totaling AED 65.8 billion, significantly outpacing competitors while simultaneously delivering 27 projects comprising 7,318 units throughout the year. Emaar further demonstrated its market leadership by launching 54 new projects and maintaining 51,032 homes under construction by year’s end.

The competitive landscape witnessed notable shifts as Binghatti Properties ascended four positions to claim the top spot in overall sales volume, completing 17,061 transactions compared to Damac Properties’ 15,393 and Emaar’s 13,149 deals. This achievement marked a particularly memorable year for the rapidly growing developer.

Segment-specific analysis revealed distinct leadership patterns. Nakheel dominated the luxury sector (properties exceeding AED 15 million) with AED 16.9 billion generated from 672 high-value transactions, followed closely by Emaar at AED 15.7 billion (680 transactions) and Meraas at AED 9.5 billion (289 transactions). In the affordable segment (properties under AED 2 million), Binghatti maintained its strong performance with AED 16.2 billion from 14,627 transactions, while Damac recorded AED 8.4 billion from 6,828 transactions.

Firas Al Msaddi, Chief Executive Officer of fäm Properties, emphasized the significance of this balanced market performance: ‘The concurrent strength exhibited across both luxury and affordable sectors demonstrates that market demand is broadly distributed rather than concentrated in specific segments. This diversification indicates a healthy market environment with sustained interest from both investment-focused buyers and primary residence seekers.’

The consistent performance across market segments throughout 2025 has reinforced confidence in Dubai’s real estate market stability and long-term growth prospects, positioning the emirate as a multifaceted property investment destination.