Chinese multinational home appliances corporation Haier has secured its position as the world’s retail sales leader for major appliances throughout 2025, according to the latest data released by Euromonitor International. This remarkable achievement marks the seventeenth consecutive year that the Qingdao-based enterprise has maintained global market supremacy in the appliance sector.
Haier’s international expansion strategy, initiated in 1991 with targeted entry into European markets, reached a significant milestone in 2016 when the company achieved operational break-even across its global network. The manufacturer has since developed an extensive worldwide infrastructure comprising 10 major R&D centers, 71 research institutes, 35 industrial parks, and 163 manufacturing facilities strategically positioned across international markets.
The corporation’s global footprint now encompasses sales and service operations in over 200 countries and territories, serving an estimated one billion households worldwide. This expansive network supports Haier’s continuous innovation and market adaptation capabilities, contributing significantly to its sustained market leadership despite intensifying global competition and evolving consumer preferences in the home appliances industry.