DUBAI, UAE – Ziina, the Emirates’ pioneering financial technology enterprise, has unveiled its groundbreaking Violet membership program, fundamentally transforming how residents engage with daily commerce and international transactions. This innovative fintech solution directly addresses the fragmented loyalty landscape that has long plagued consumers in the region.
Priced at an accessible AED 100 monthly, Violet delivers over AED 850 in recurring practical value through strategic partnerships with premier lifestyle brands. The membership’s crown jewel eliminates foreign exchange fees entirely on global expenditures using the Ziina Card, whether for international e-commerce or overseas travel. This feature alone represents a significant financial breakthrough for a population that frequently transacts across currencies.
The platform consolidates benefits from an impressive consortium of established brands including SALT, Ounass, ClassPass, Deliveroo, CAFU, Yango, Bateel El’an, Washmen, Letswork, Bake My Day, and NordVPN. Rather than employing complex reward structures, Violet focuses on delivering tangible value across high-frequency categories: dining, fitness, transportation, wellness, and premium retail.
Faisal Toukan, Ziina’s Co-Founder and CEO, articulated the vision behind the launch: “Violet synthesizes the UAE’s most cherished brands into an elegantly seamless experience. We’re eliminating transactional friction while delivering genuine magic in return – making everyday living truly effortless.”
The introduction arrives amid growing consumer disillusionment with conventional loyalty programs, particularly in a market characterized by a median age of 32.8 and overwhelming preference for mobile payment solutions. Violet’s transparent pricing structure and absence of hidden terms directly counter the industry’s trend toward complexity and fine print.
For UAE residents seeking optimized spending power, simplified benefit redemption, and financial liberation from currency barriers, Ziina Violet presents a compelling unified solution. The membership is now available through the Ziina mobile application, marking a new chapter in the region’s fintech evolution.