Dubai’s iconic shopping extravaganza, the 31st Dubai Shopping Festival (DSF), approaches its grand finale on January 11, 2026, offering residents and international visitors one final opportunity to immerse themselves in its diverse array of family-centered activities and retail promotions. This year’s edition has distinguished itself through an ambitious program of citywide entertainment specifically crafted to engage all demographic groups through large-scale spectacles, interactive experiences, and live performances.
Throughout the final week, Festival Bay at Dubai Festival City Mall serves as a central entertainment hub, offering complimentary access to concert events. The e& DSF Nights concert series concludes on January 10 with a performance by Arabic pop duo Dalia Al Turky and Mahmoud Al Turky, promising an energetic musical culmination to the festival. Younger audiences can enjoy free stage performances featuring globally recognized characters from Sesame Street, Nickelodeon’s DORA, DreamWorks Animation’s Trolls, Animaccord’s Masha and The Bear, and PJ MASKS, enhanced by accompanying dancers and musicians.
The True Gamers zone presents interactive gaming competitions with prize pools totaling Dh30,000, specifically designed to accommodate children, teenagers, and parents alike. Additionally, visitors can experience breathtaking light, fountain, and laser displays along the waterfront area.
Bluewaters and The Beach JBR continue their daily drone shows at 8pm and 10pm, now enhanced with pyro-drone fireworks to create the largest aerial production in DSF history. These visually stunning displays remain freely accessible to the public.
Meanwhile, the e& Market Outside The Box at Dubai Design District maintains operations until January 11, featuring over 80 food and beverage outlets alongside retail pop-ups from emerging designers and homegrown brands. The market offers MOTB-exclusive menus, limited-edition product releases, and interactive brand activations across fashion, beauty, and lifestyle sectors. The space also hosts live music performances, DJ sets, dance showcases, and hands-on workshops tailored for all age groups.
Automotive enthusiasts can experience the Middle East Car and Bike Week at Dubai Studio City from January 10-11, with ticket prices ranging from Dh75 for single-day access to Dh100 for a two-day pass. The event provides family-friendly exposure to supercars, custom bikes, and stunt zones. Alternatively, the Mirdif Motor Show x DSF Auto Season offers free admission on January 10 with over 1,000 vehicles on display, complemented by live DJ performances and entertainment suitable for younger audiences.