Beijing’s iconic 798 Art District transformed into a breathtaking digital canvas on New Year’s Eve, welcoming 2026 with an innovative celebration that merged cutting-edge technology with industrial heritage. The “Start New Year with Art” event attracted numerous visitors and local residents who engaged with interactive installations, including signature boards bearing messages like “Hi, My Dear Beijing” and “Happy New Year.
Breaking from traditional single-countdown formats, this year’s celebration featured multiple synchronized countdown points distributed throughout the former industrial complex. The architectural centerpiece—the 100-meter-tall No 6 Chimney—became a dynamic display tower illuminated by digital fireworks that captivated audiences and drew collective gazes skyward.
The event presented a sophisticated integration of digital art projections against the backdrop of preserved industrial structures, creating a striking contrast between historical architecture and contemporary visual technology. A massive 400-square-meter screen installed at one of the district’s main plazas showcased diverse artistic performances, including demonstrations of intangible cultural heritage.
Beyond the visual spectacle, the celebration extended into the commercial sphere with over 50 restaurants and creative art retailers remaining open throughout the evening, offering visitors a comprehensive cultural and culinary experience that extended well into the new year.